There’s no soundproof formula for making a sports jingle that sticks — but composer Bob Christianson knows a few strategies.
The CBS March Madness intro, ESPN’s NHL theme… Christianson is behind them both.
So when ESPN approached him in 2005 to craft a chime for the NFL Draft that would signal a new selection to viewers, Christianson was on the edge of another anthem.
He wanted to make the sound as “bell-like as possible.” It had to be in the treble. To alert the audience without being too intrusive.
The chime he created is now a universal signal.
Enjoy this brilliant piece from Jayna Bardahl below.
GO FURTHER
Where did ESPN’s NFL Draft chime come from? The story behind the iconic sound