BoF Live | Increasing Brand Presence and Impact on TikTok

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Wednesday, November 20 at 17:00 BST / 12:00 EST

Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, co-founder and co-CEO of cultural marketing agency Good Culture Inc., which works with brands like Marc Jacobs, Good American and Alo Yoga, joins BoF’s Sophie Soar to unpack BoF’s latest white paper, Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy.

Join us on Wednesday, November 20 at 17:00 GMT / 12:00 EST for our next #BoFLIVE. In this session, we will dive into how fashion and beauty brands can better leverage their presence on the entertainment platform to bolster their strategic marketing approach

This #BoFLIVE is brought to you in partnership with TikTok.



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About The Author

Avatar of Kimberly Lee
Kimberly Lee is a writer for the Free Press Georgia news site. She writes about arts, automotive, travel, and fashion. Kimberly also has a passion for writing about new technology, like drones and robots. Kimberly's hobbies include traveling to new countries and trying out new restaurants, but she also enjoys spending time with her family—especially her niece!

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