The brands that won at marketing in 2024 were master entertainers. Fashionâs love affair with sports continued, seen most obviously through the Olympics. A number of brands benefited, most notably official sponsor LVMH, which was able to have its logos appear everywhere from the trays that held the medals to a dance sequence during the […]
2024 Was the Year of Entertainment in Marketing Read More »
The brands that won at marketing in 2024 were master entertainers. Fashionâs love affair with sports continued, seen most obviously through the Olympics. A number of brands benefited, most notably official sponsor LVMH, which was able to have its logos appear everywhere from the trays that held the medals to a dance sequence during the
2024 Was the Year of Entertainment in Marketing Read More »
Luxury watchmakers need to be more conscious of value for money as they seek to reinvigorate demand for the sector, according to Hublotâs new chief executive. âWe as brands have to be careful,â Julien Tornare told BoF in his first interview in the new role. âItâs not just because something is luxury that people are
How LVMH’s Hublot Plans to Rise Above The Watch Market’s Downturn Read More »
The brands that won at marketing in 2024 were master entertainers. Fashionâs love affair with sports continued, seen most obviously through the Olympics. A number of brands benefited, most notably official sponsor LVMH, which was able to have its logos appear everywhere from the trays that held the medals to a dance sequence during the
2024 Was the Year of Entertainment in Marketing Read More »
For budding beauty influencers and editors, making a brandâs âPR listâ, and becoming one of the chosen few who receives mailers and gifts is a big milestone. But it can also become a headache â being on a PR list can mean unwittingly signing up for a deluge of unsolicited, random packages. âWhen brands donât
Influencers to Beauty Brands: Stop Sending Us So Much Stuff! Read More »
Birkenstock beat market expectations for fourth-quarter results on robust demand for its pricey footwear and forecast a recovery in margins in fiscal 2025, sending the companyâs shares up 7 percent on Wednesday. With fresh styles becoming a priority for consumers, Birkenstockâs sandals and closed-toe clogs have drawn new customers both at its own stores and
Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery Read More »
Kering SA expects to soon secure outside investment for a new entity that would house its real estate assets â including about â¬4 billion ($4.2 billion) worth of properties in Milan, New York and Paris â as the Gucci owner looks to cut its debt load. The closing of the deal could come in early
Kering Seen Closing Property Deal in Early 2025 to Cut Debt Load Read More »
The US Supreme Court decided on Wednesday to hear a bid by TikTok and its China-based parent company ByteDance to block a law intended to force the sale of the short-video app by Jan. 19 or face a ban on national security grounds. The justices did not immediately act on an emergency request by TikTok
US Supreme Court to Consider TikTok Bid to Halt Ban Read More »
The US Supreme Court decided on Wednesday to hear a bid by TikTok and its China-based parent company ByteDance to block a law intended to force the sale of the short-video app by Jan. 19 or face a ban on national security grounds. The justices did not immediately act on an emergency request by TikTok
US Supreme Court to Consider TikTok Bid to Halt Ban Read More »
More than 200 models and industry leaders, including Christy Turlington, Helena Christensen, Alessandra Ambrosio and Beverly Johnson, have written an open letter urging New York governor Kathy Hochul to sign into law a landmark bill to protect models from exploitation. The Fashion Workers Act would regulate management agencies and give models greater rights. Among other
Models Push New York Governor to Sign Labour Rights Bill as Deadline Looms Read More »
