Wednesday, June 26 at 16:00 BST / 11:00 EDT
Gen-Zâs online behaviour heavily influences brandsâ approach to marketing strategies today, which are increasingly designed to tap into their values and expectations for authentic and community-focused engagement.
Join us on Wednesday, June 26 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this session, BoFâs commercial features editor, Sophie Soar, along with chief marketing officer at Launchmetrics, Alison Bringé and NextGen executive at United Talent Agency (UTA) Marketing, Shaina Zafar, will dive into key strategies in engaging Gen-Z consumers on social media today, analysing brands in the fashion and retail industries that are generating the best results in media impact value, as detailed in Launchmetricsâ latest report âReinventing Influence: The Gen-Z Impact on Fashion Marketingâ.
This #BoFLIVE is brought to you in partnership with Launchmetrics.