Fragrance Innovation – January 2025


Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands, manufacturers, and packaging suppliers— for a comprehensive exploration of innovative solutions in creation, production, marketing, communication, and retail.

This special issue serves as a valuable extension of the discussions held during the event, addressing topics that could not be covered in the one-day session and setting the stage for the next edition on November 26, 2025.

Until we have the pleasure of seeing you again on that occasion, we wish you an enjoyable read.

CONTENTS

INNOVATIONS

 Expressions Parfumées extends the fragrance experience with Longscent

 Strategy: Pop-up stores become a key component of perfume launches

 Interview : « Innovation always needs new blood », Étienne de Swardt, État Libre d’Orange

TRENDS

 Is it time for perfumes to undergo their own multicultural revolution?

 Olfactory addictions: when perfumers play with our desires

 Environmental upheavals could weaken the perfume industry

 Olfactory addictions: when perfumers play with our desires

 “AI will certainly change the way we create” Christophe Laudamiel, Osmo

 Gen Z redefines perfume and its use on social media

 Mind Nose + Matter, an innovation ecosystem within the dsm-firmenich group

PACKAGING

 Electrification, training, and partnerships: how Pochet has been transforming itself ?

 Niugreen, an eco-cleaning innovation for reusing perfume bottles

Read online for free or download the pdf version here.



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