Roxanna Ahlbach on Thriving in Berkeley Real Estate and Building Community Connections


Roxanna Ahlbach is a distinguished real estate professional based in Berkeley, California, renowned for her deep understanding of the local market and her ability to cater to diverse client needs.

Roxanna skillfully blends her knowledge of public policy and community dynamics with a personalized approach to real estate. Her expertise spans a variety of client requirements, from first-time homebuyers to those seeking multi-generational living solutions.

Roxanna Ahlbach is committed to more than just transactions; she aims to build lasting relationships with her clients, providing them with comprehensive support throughout their real estate journey. Her dedication extends beyond individual clients to the broader community, where she actively participates in local events and supports various charitable causes.

Known for her meticulous organization and strategic negotiation skills, Roxanna ensures a smooth process for all parties involved, making her a trusted advisor and advocate in the competitive Berkeley real estate landscape. Her proactive approach to professional development through continuous learning and embracing new technologies keeps her services relevant and client-focused.

How do you stay ahead in the competitive Berkeley real estate market?

Staying ahead requires a combination of continuous learning, embracing technology, and understanding local market trends. I regularly attend seminars and courses related to real estate and market analysis. Additionally, I leverage advanced real estate tools and apps to provide accurate and up-to-date information to my clients, ensuring they make informed decisions.

What has been one of the most rewarding experiences in your real estate career?

One of the most rewarding experiences was helping a young artist find a unique loft space that doubled as a home and an art studio. It was challenging because of the specific needs and budget constraints, but seeing the client thrive creatively and personally in that space was incredibly fulfilling.

How do you handle the stress that comes with managing multiple real estate transactions?

I prioritize self-care and organization. I ensure that my calendar is meticulously organized, and I set aside time for activities that help me unwind, such as hiking and yoga. Also, delegating tasks to my team allows me to focus on critical aspects of each transaction without becoming overwhelmed.

What advice would you give someone looking to buy their first home in Berkeley?

Start by getting a clear understanding of your financial situation and the local market. Work with a knowledgeable realtor who understands the Berkeley market and can guide you through the home buying process. Also, be patient – finding the right home can take time, but it’s worth waiting for the right opportunity.

Can you describe how you approach negotiations in a tough market?

My approach is always to be well-prepared with data to support the negotiations. I ensure I understand all aspects of the property and the current market conditions. Building a good rapport with the other party also helps in creating a positive negotiation environment where both parties feel like they have won.

How do you ensure that you meet the diverse needs of your clients?

I start by listening carefully to their needs and preferences. Understanding what’s important to them helps me tailor my search and advice. I also make sure to educate them about the current market so they can make informed decisions that align with their lifestyle and budget.

What role does community involvement play in your business?

Community involvement is crucial not only for personal satisfaction but also for business growth. It helps me understand the needs and dynamics of the neighborhoods where I work, and it builds trust and recognition among community members.

Q8: What trends do you see shaping the future of real estate in your area?

I see a growing interest in smart home technologies and sustainable living options. Berkeley residents are very environmentally conscious, so homes that offer energy efficiency and green technologies tend to attract more interest and command better prices.

How do you maintain long-term relationships with your clients?

Maintaining long-term relationships involves regular communication, even after transactions are complete. I send monthly newsletters, provide updates on the market, and invite past clients to community events. Being a resource and staying present in their lives helps keep these relationships strong.

Finally, how has real estate changed since you started, and how have you adapted?

Real estate has become more technology-driven, with online listings, virtual tours, and digital transactions becoming the norm. I’ve adapted by integrating these technologies into my daily operations and continuously updating my skills and tools to stay current with industry trends and client expectations.





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