Why it’s great: Moisture, moisture, moisture—that’s what thick, coarse strands need. American Crew is a salon and barbershop staple for good reason: Their products, including this nourishing shampoo, work on a wide variety of styles. This moisture-preserving shampoo is great for strands of all curliness; if you have thick, coarse, or frizzy hair, then this formula will smooth out the cuticle and set you up for cooperative hair days on the regular.
The Best Shampoo for Men with Thinning Curly Hair: Davines Naturaltech Replumping Shampoo
Key ingredients: Plum “phytoceuticals” pump strands full of fortifying antioxidants | Size(s): 8.4 fl. oz.
Why it’s great: Davines’ curl-care lineup is a knockout assortment, including a dedicated shampoo that could have also taken the top spot on this list. However, this Replumping formula deserves attention for anyone with thinning or receding hair: It can reset hair of all curl patterns and strand densities, which helps to promote thicker hair growth and fuller expression after a rinse. Chase it with a targeted lightweight conditioner or curl cream for perfect definition every time.
The Best Shampoo for Men with Frizzy Curls: IGK Ultra Smooth Shampoo
Key ingredients: Spirulina protein nourishes strands while a blend of seven plant-based oils smoothes, calms, and fortifies hair | Size(s): 8 fl. oz. and 33.9 fl. oz.
Why it’s great: If you’ve never used the phrase “life-changing” to describe a shampoo, then here’s where that changes: IGK’s hair wash is the fastest U-turn for frizzy and damaged hair—and for keeping split ends and breakage at bay. Its oil-rich recipe is a super-smoother for even the coarsest strands, and the perfect foundation for thick- and straight-haired individuals, too.
The Best Shampoo for Men with Short, Curly Hair: Frederick Benjamin Shampoo
Key ingredients: Natural oils from spearmint and clove stimulate the scalp while hemp seed calms inflammation or itching | Size(s): 12 fl. oz.
Why it’s great: Frederick Benjamin’s paraben-free shampoo is great in curls of any length, but it’s especially good for short styles of all textures. The invigorating recipe takes a scalp-centric approach, leaving your hair feeling tingly fresh thanks to its spearmint-powered recipe. If you want to use one shampoo until the end of time, then here’s your choice. (As an added bonus, it’s extremely cost-effective.)
The Best Custom Shampoo for Curly Hair: Prose Custom Shampoo Invigorating Cleanser
Key ingredients: Changes with each formula to target the needs of the customer | Size(s): 8.5 fl. oz.
Why it’s great: We called this sulfate-free shampoo our best overall shampoo for men, because Prose switches up the formula based on everything from your strand density and scalp oil levels to your styling goals, hair dye, water hardness, and more. You’ll get a recipe that suits your specific needs—and curls.
The Best Co-Wash for Men with Curly Hair: Carol’s Daughter Hair Milk Curl Cleansing Conditioner
Key ingredients: Shea butter and panthenol provide nourishing, smoothing reset | Size(s): 12 fl. oz.
