Let’s cut right to the chase: the Birkenstock Boston clog is officially back in stock. The German brand’s steady rise to the top of the footwear charts has been in the works for about a decade now, and the dwindling supply of its best-selling model is proof.
Over a few short years, Birkenstock went from reviled to revered, churning out hit collaborations with a who’s who of insider-y fashion labels, including Fear of God, Jil Sander, Rick Owens, and Stüssy. To no one’s surprise, the much-hyped link-ups reliably sold out, but it was only recently that TikTok did its thing, transforming the brand’s flagship silhouette—the taupe suede Boston clog—into a bona fide viral sensation, culminating in the brand’s staggering billion-dollar IPO tomorrow morning.
These days, Birkenstock’s website feels more like an episode of menswear Survivor, with every restock pitting anxious customers against each other in a frantic click-off to the checkout page. For months, restocks were reliably followed by brusque ‘sold out’ notifications. Crestfallen customers took to Reddit, where luckier community members benevolently alerted each other to squirreled away inventory. Meanwhile, resellers on sites like eBay and Grailed made out like bandits marking up prices by nearly double the retail value—sometimes much more.
If all that sounds a little too familiar, we’ve got great news: right now, you can once again get your feet into a pair—if you know where to look. Because after plumbing the depths of the internet for morsels of new intel, we unearthed a startling discovery: the Birkenstock Boston clog is more available than ever (and in a healthy run of sizes) at a slew of reliable e-comm operations.
But if the current Birkenstock craze sweeping the nation has taught us anything, it’s that it’s best not to dilly-dally. Haggling with a 15-year-old on Grailed is a terrible way to spend the weekend.