Congratulations to your underwear drawer: Skims Men’s is finally here. Thanks to business mogul (and soon-to-be GQ Men of the Year Party host) Kim Kardashian, your skivvies are about to get a makeover the likes of which they haven’t seen since the historic Boxers-to-Boxer-Briefs Switchover of eighth grade. After three years of blessing women with comfortable, cool under-things, she’s finally dropped a line expressly dedicated to the fellas—a collection that’s been in the works for three years, as she told GQ. And it’s all available as of…now. Like, right now.
Broadly, Skims Men’s is a gift-wrapped box full of upscale undies, socks, undershirts, and tanks in black, white, gray, and those soft earth tones that Kim’s always made look like the comfiest colors on earth. Where things get interesting is in the line’s three-part breakdown. The Stretch collection brings undies and tees with seamless construction and a skintight feel (plus an “enhanced pouch”—not that you need it); Cotton covers all the basics, but leans more breathable and lounge-y; Sport is a gym-ready system made from super-stretchy, sweat-wicking poly-lycra blend so that everything stays put on leg day.
The branding across the Skims Mens line is somewhere between low-key tonal and properly out of sight. And the prices, while not 6-to-a-plastic-bag cheap, are in the right place for the kind of briefs, tees, socks, and more that make you feel a little sexier—even if no one else can see why.
Kim’s promised that this is only the beginning of her plans for Skims Men’s, but we’re too fired up to wait. Below, we’ve picked our favorites from the big launch, but you can shop the whole line here. If the brand’s prior successes are any indication, expect the entire line to move units—and quickly.