Why I’m Excited About Our Fashion Tech Summit



Our next BoF Professional Summit is rapidly approaching. Taking place on March 22 in New York and live-streamed for our global community, it’s one event you won’t want to miss. We’ll be diving into New Frontiers: AI, Digital Culture and Virtual Worlds.

Over the past year, the buzz about Artificial Intelligence has been inescapable, and we’ll be looking at the ways it’s having an impact across the fashion industry. Recently I’ve been reading “Filterworld,” the new book by New Yorker writer Kyle Chayka, about how algorithms have flattened culture. We’ll get a chance to hear directly from Chayka about the tremendous influence they have on what we see and what we like.

AI has enormous creative potential, too. Legendary designer Norma Kamali has been developing a custom model in partnership with the firm Maison Meta to help carry on her legacy after she leaves her company, and they’ll be on hand to discuss the ambitious, unprecedented plan.

If there’s another topic people couldn’t stop talking about, it was Calvin Klein’s steamy ads featuring “The Bear” actor Jeremy Allen White. In our session on Digital Culture, we’ll hear from chief marketing officer Jonathan Bottomley about the campaign and how the company is approaching brand marketing in the internet age.

Meanwhile, the hype around web3 and the metaverse has vanished, but that doesn’t mean the underlying technologies have, especially with Apple’s recent release of its Vision Pro headset. LVMH vice president of digital innovation Nelly Mensah will reveal how the luxury giant is approaching these frontiers, with practical lessons for others. Separately, Chris McGrath, vice president of product and innovation at Timberland, and footwear designer Joey Khamis will dive into how they’re using virtual reality in the design process.

Also taking the stage at the event will be guests from e.l.f. Beauty and Roblox, founders using AI to bring transparency to fashion’s supply chain and many others.

I hope you can join us in person in New York or via the global livestream. Sign up here to reserve your space.

Marc Bain

Technology Correspondent

The Business of Fashion

The BoF Professional is made possible in part by our presenting partner Ekimetrics and supporting partner Zero10.



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